Karyam

Karyam

Karyam

(2025)
(2025)
(2025)

CLIENT

Karyam

SERVICES

Brand Identity Design

CREDITS

Visual Designer at Studio Unabridged

About Karyam

Karyam is a purpose-driven brand committed to making the world a better place through meaningful work. With a focus on sectors like agriculture, animal husbandry, and more, Karyam seeks to transform traditional processes, making them more efficient and sustainable. By innovating and improving the way things are done, they aim to create lasting impact and deliver better results for people in these vital industries. Their core belief is that through hard work and dedication, we can all contribute to a brighter, more sustainable future.

Project Overview

For Karyam, I designed the brand identity with a focus on cleanliness, professionalism, and growth. The visual direction aimed to communicate the brand’s core values of progress and sustainability. Through the use of modern typography, simple yet impactful graphics, and a thoughtful color palette, the branding exudes a sense of growth and positive change — reflecting Karyam's mission to drive efficiency and improvement in every project they undertake.

Logo Concept: Defining Karyam’s Identity

The branding for Karyam focuses on conveying growth, ambition, and reliability through modern, minimalist design. The visual elements have been crafted to position the brand as both forward-thinking and approachable. To reinforce themes of discipline, structure, and reliability, the curves in the lettering are replaced with straight lines, giving the identity a clean and professional look. The upward arrow in the 'K' symbolizes progress and ambition, reflecting Karyam’s dedication to creating a positive impact across industries and driving continuous improvement.

The branding for Karyam focuses on conveying growth, ambition, and reliability through modern, minimalist design. The visual elements have been crafted to position the brand as both forward-thinking and approachable. To reinforce themes of discipline, structure, and reliability, the curves in the lettering are replaced with straight lines, giving the identity a clean and professional look. The upward arrow in the 'K' symbolizes progress and ambition, reflecting Karyam’s dedication to creating a positive impact across industries and driving continuous improvement.